Prof. Vinod Kumar, Associate Professor at FLAME University, Pune, holds a Ph.D. in Marketing from IIT Roorkee. With over 15 years of academic and industry experience, he has taught at institutions like MICA, SIBM Pune, IIIT Lucknow, IMI Delhi, and IMT Nagpur. His research, focused on Digital Marketing, UX, E-Services, and Sustainability, has been published in top-tier journals and presented globally. He has also authored case studies for Ivey Publishing and Thunderbird (HBS Press) and conducted executive training internationally.